Five Lesser-Known Conference Picks for LSP BDMs

15th June 2018

#BDM

Along with industry calendar staples, here are some off-the-beaten-path conference options for translation and localization sales professionals For some it's one of the top perks of the job - company-paid travel opportunities to hang out in some of the world's top cities while enjoying good food and drink along the way. For others, it's a dreaded few days of airport security, taxis, hotel rooms and living out of a suitcase. Whatever your take on the travel aspect, there are few better prospecting opportunities than conferences, with hundreds of potential customers gathered together with the explicit purpose of finding ideas and partners to drive their businesses forward. On the localization circuit, there are some established events. LocWorld, TAUS, ATC and the fast-growing Slatorcon among them. To dot the 'i's and cross the 't's, the guys at Nimdzi Insights have made a pretty comprehensive schedule here. But when it comes to sending sales reps outside of the loc bubble, many companies struggle for direction. With industry-specific conferences and trade events, results can be hit and miss. Those targeting the gaming space swear by GDC, whilst those with their sights on the LifeSci space favor events such as DIA. On a more general footing, here are a few conferences Adaptive's loc agency customers have attended with good reviews: 1) Brand2Global Billed "a world leader in promoting education and training in the fields of Global Branding, Global Marketing, Global Digital Media, and Localization", Brand2Global’s conferences feature speakers and attendees who head up global marketing for major brands. 2017’s speaker list included representatives from Microsoft, HubSpot, GoPro, Gatorade and Citrix. 2) SaaStr “The world’s largest community for B2B’ software”. Held over 3 days and attended by 15,000+, the SaaStr conference brings together leaders and learners in the world of software-as-a-service, a favourite IT niche with localization BDMs looking to get in at ground-level with the next company poised for explosive growth. 2019’s lineup is already assembled and features luminaries from Box, Pinterest and Slack, along with plenty of VC and PE experts. 3) TechCrunch Disrupt “Before there were tech conferences, there was Disrupt.” Hackathons, ‘Startup Alley’… Disrupt is all about early-phase businesses and bringing together investors and innovators for discussion and collaboration. For BDMs looking to engage early with high-growth companies at a low level of localization maturity, this can be a great base and afford some valuable networking. 4) WebSummit The accolades for this event are seemingly infinite: Inc. magazine calls it “the largest tech conference in the world”, Forbes “the best tech conference on the planet”. Attendees top 70,000 and speaker numbers run past 1,000. An all-star featured speaker lineup includes C-level representatives from Booking.com, Twitter, eBay, Nestlé and Tommy Hilfiger. The sheer scale of the event means any brave loc participants need to plan carefully to find relevant sessions to focus on, but there’s no event with more tech heavyweights in one place at one time. 5) Dmexco The self-styled “global business and innovation platform of the digital economy”, dmexco focuses on digital commerce, marketing and transformation. Heavily attended by digital services companies for a while, increasing numbers of language service providers are adding this event to their conference calendar also. Past speakers include Jack Dorsey (CEO, Twitter), Sheryl Sandberg (COO, Facebook) and Sir Martin Sorrell (Founder, WPP). You can check out Adaptive Globalization’s current BDM vacancies in our job listings here.

Top tips to secure that sales job in language services

24th April 2018

Adaptive’s recruiters often get asked for tips and advice on interviewing by sales candidates in the language services space. It’s a very interesting topic, as client interview processes have changed and evolved, and preparing correctly for an interview is crucial in a competitive job market. In this post, I’m keen to share the reasons why clients interview the way they do, and what you need to do to get the sales job you want (and deserve). Let’s look at the beginning of the process: Your CV: What are you up against in terms of content on your CV? Have a think of the core part of your job working in sales, what is it? What does the employer want to see in your CV? They want to see how you sell, what techniques you use when selling, who you’ve sold to, and what you’ve achieved. Revenue – candidates often don’t show off the revenue they have brought to a company. This is the key measure of success in your role, so why are you not showing this in your CV? Often candidates who have missed goals or come in at under 100% are concerned with putting this in their profile. However, including no sales data at all can raise more suspicion in an employer than an honest track record. Reaching sales goals is a complex process that involves many factors – sales support, marketing, pricing, delivery, branding, resources… interviewers understand this and contextualize accordingly. Even if you are not comfortable putting your full sales quota attainment history in your CV, it’s a good idea to showcase key clients or number of clients won, major deals closed, contracts awarded and other quantifiable achievements. At the end of the day, if you are claiming a high salary and large commission package, you will need to show what you are capable of for companies to take your CV seriously. Grammar and punctuation – make sure that you have a polished CV without any errors, have it proof-read by a family member or friend. Are we back at school? No. But a lot of candidates throw together a CV with basic glitches without realising. This is the document that represents you – it gets you in the door when you’re seeking new employment and it determines whether a future boss will make time out of their diary to speak or meet with you. Consider what making these small mistakes will do when pitching to a new client for a large translation or localization project. If they noticed a spelling or grammar mistake from someone selling Language Services, will that supplier make it to the next round? Preparing for the meeting In your daily sales role, when you’re heading to a new client’s office to present to the Sales Manager, Sales Director, CEO and Marketing Director about your service, think about the process you go through – for example: Research the prospects Discuss the areas the prospect is looking to find a solution for Consider which solutions you can create to solve the issue for them Strategize on how you will add value to the prospect Why have you done this? Would you ever show up for a meeting unprepared? No, you won’t, so why would you turn up to an interview unprepared? Clients want to see that you have taken the time to research them. They want to hire someone who is diligent in their work, understands the process of finding information and how to use it in a real-life situation. (By the way, the interview is a real life situation of winning business. That business pays your salary and commission!). Do you turn up 15 minutes before your interview, or is this just a myth? Short answer; it’s not a myth. It displays you’re prepared and ready to go when the meeting starts. It also gives you time to catch your breath and get familiar with the surroundings and the feel of the place. You wouldn’t show up late to a pitch, would you? If there are travel problems, realise this early and make sure you are prepared for any delays. You never know there might be someone on the interviewing panel who has flown in that morning to meet with you. Don’t make them late. In the meeting Keep answers focused You’ve come in, met everyone, then you sit down to the first question. You’re feeling good, looking smart and well prepared. Then, you end up talking too much and stray away from the point of conversation, even after the first question! It’s not just junior staff who do this, it can happen to the most seasoned sales pro looking for ways to make an impression and showcase knowledge. Think about taking a deep breath and consider your answer carefully. In quite a few cases, we hear feedback from candidates who listened to the question and dived straight into the answer without thinking. Before you know it, you’ve answered something completely different to what was asked of you. Short and concise answers are key. Show that you are listening. Answer the actual question and if asked for an explanation which will be a longer answer, then breathe and deliver. Don’t forget body language and eye contact This is absolutely key - keep eye contact, be open and confident in yourself. If you were sitting on the other side of the table, staring at yourself and asking the interview questions, which version of you would you want to see? The one looking at the table, speaking quietly, not showing much ambition or drive for that job? Or the smiling, happy, confident, professional version? Present your plan In almost all sales interviews the future employer will ask you to take part in a presenting task, maybe a 30/60/90-day plan with a forecast for revenue and areas you will be looking to approach for new business. When you are presenting, think of the following; Keep it straight to the point of what you have been tasked to do The presentation does not need to be 50 pages long, just remember, you will most likely have 10-15 minutes to present. Do not be surprised if you are stopped to be asked a question, this should not throw you off though – breathe and continue Bring out your personality when doing this – you need to get their attention and they want to know if they can work with you. Enthusiasm & humour - bring this to the interview, if you are not enthusiastic the client may doubt your interest and they will switch off immediately. Make sure you are excited about what you are doing and saying. This will lead to you being more comfortable and better able to show your personality alongside your knowledge. Q&A – make sure that you back up everything you have said during the presentation to answer the questions the employer will ask. In short, make sure your presentation doesn’t raise obvious questions you can’t answer! Questions – what to ask and why? So, you are getting to the end of the interview and you get asked: “Do you have any questions for us?” A few areas to think about, to help prepare for questions: Why are you applying to work for this company? From the research you have done so far, what do you want to know? What solutions are you expected to sell, in which territories/markets? What about the internal side to the business, what is the culture like? What are their values? Career growth, how do you grow within the company? Be interested enough to ask how the next three-five years of your career will look like from a personal and professional standpoint. Master the close: How do you close the interview? First up, don’t put the interviewer on the spot. We advise asking for initial feedback, and asking when you can expect to hear from them next. Maybe ask the client about the points of your interview that stood out to them, and why. What are the next steps to the process, do they (the employer) have any further questions for you? With this, you will be able to gauge where you stand. Keep the meeting positive, don’t ask for negative feedback - look at the positives and keep the mindset of the meeting in that same manner! Lastly, just enjoy it! This is your chance to get yourself your next big career move. Getting a new job can be stressful, but the interview stage is a process everyone has to go through and it should not be looked at as a daunting prospect. This is where YOU can better yourself by gaining that next job that can propel you to greater heights than you expected of yourself! Lastly, best of luck in your interview stage – go get them!

Making a career switch in the language services industry can be a complex process to undertake alone

12th April 2018

#Translation/Localization Project Management & QA

With an ever-growing community of agencies, M&A activity consolidating the commercial landscape and new opportunities on the client side springing up as the localization strategies of high-growth companies mature, even finding the right companies to talk to can be a challenge, let alone the right role and fit. Add to that a variety of multi-round interview schedules, dead-end and mis-matched processes, misaligned offer negotiations… a job search can quickly turn into months of distracting and stressful effort. Whilst working with a professional recruiter is often seen as a great way to get the ‘introductions’ to active hiring managers in the market, candidates who build a strong partnership with their recruiter can hugely improve their overall experience and get much more out of working together than a simple introduction. Savvy candidates put their recruiter to work on their behalf, and collaborate to secure faster processes, actionable feedback, cleaner negotiations and a better end result: the best role for their skills, interests and financial goals that the market has available. Here are a few ideas on how candidates in the language services industry can get maximum benefit from working with a recruitment specialist: Managing feedback and identifying areas of improvement – throughout each round of interview discussions, a strong recruiter will be debriefing with both candidate and hiring company to provide feedback, ensure key questions are on the discussion agenda and help both sides to advance a productive dialogue. Undertaking an interview process solo can mean moving through interview rounds with zero feedback or insight into what the hiring team’s thoughts, concerns and motivations might be. Setting time expectations – much of the frustration in an interview process can stem from a stop-start rhythm as everyone tries to juggle busy schedules. Recruiters can keep candidates notified about time-frames, any likely delays, and ensure that all parties know exactly where they are in a process so that they can manage their career search with confidence. Providing key insight – Adaptive Globalization has recruited within the language services industry for over ten years, and our recruiters offer candidates valuable intel on how to approach interview processes, details on hiring companies and individual hiring managers. A good recruiter will be able to brief candidates on interview formats, interviewer styles and preferences and guide a candidate to deliver a standout performance that truly represents their potential and capabilities to the hiring company. Managing expectations – negotiating is a major part of any process, and it’s not just salary. Benefits, vacation, pension, job title, flexible working, promotion time-frames… it’s all part of a complex conversation, and nothing is more frustrating than reaching the end of a long interview process only to be disappointed with the final offer. Professional recruiters are there to re-qualify expectations on both sides at every stage, ensuring that nobody invests time in mis-matched opportunities. The recruitment industry is an introduction business, and Adaptive’s network helps hundreds of translation and localization industry professionals each year find their next career step. But the introduction really only scratches the surface in terms of what we are able to provide candidates in their job searches. Remember, your consultant is there for you throughout the entire process, there are many ways that you can get the most out of recruiter at Adaptive Globalization outside of the introduction to a hiring manager, I encourage you to use as many as possible! Looking for the next step in your career? Get in touch - alex.balme@adaptiveglobalization.com

Welcome to our new website!

23rd March 2018

Welcome to Adaptive Globalization's new home online! Our rebuilt site offers candidates better access to our top jobs and showcases Adaptive's growing range of recruitment services across the Language Services & Technology space. Throughout the last year Adaptive Globalization has continued to build recruitment partnerships with new translation, localization and interpreting agencies around the world whilst continuing to recruit actively for clients we've supported for up to ten years. We've seen plenty of change across the market, as the M&A scene within the sector heated up, technology innovations continued to unlock new possibilities and clients have faced new challenges in recruiting essential skills and talent into their teams. Adaptive itself has also grown - in addition to supporting our LSP customers, we've helped more client-side language teams recruit than at any previous period, and have also grown our support capabilities for customers in areas such as Natural Language Processing, Multimedia Localization and Language Training. Our new website aims to provide clients with a more comprehensive vision of Adpative's capabilities, and offer digital job-seekers an improved and more intuitive interface with better accessibility to top jobs. The site also brings an enhanced job alert feature to help candidates stay up to date with new vacancies as they enter our networks. We look forward to continuing our role in providing the global language community with expert recruitment solutions to meet every challenge. Head over to our jobs page or get in touch to see if your dream job is out there.